DEMO SHOWREEL
Demo showreel of collective projects we worked on together with my ex-team partner.
ABSOLUTE KOREA - LIMITED EDITION
This is a pitch we won for Serviceplan Korea.
The communication
was directed towards the Korean youth incorporating the message of embracing modernity while staying
true to their roots.
THE GUY WHO CUT EVERYTHING IN HALF
Over 50% of marriages end up in divorce. A marriage contract
helps to settle things without conflict. However, Martin who just got divorced, unfortunately had no
marriage contract. So after his ex-wife wanted her share, Martin took it literally and cut
everything they shared in half.
D&AD / NYF / OneShow / LIA / RedDot
DOT - THE FIRST BRAILLE SMARTWATCH
What started as a petit little pitch from a Korean startup, for a small team of three creatives Rohan, Kostia and Azim, ended up involving the entire of Serviceplan Korea, the innovation team in Munich and the production team in Los Angeles. We are proud to have snowballed it.
Cannes Lions / D&AD / NYF / Webby / Clio / LIA / One Show
THINK FLATIZZA - SXSW 2014
Do you want a Flatizza from Subway? When Subway launched the
revolutionary Flatizza, most of the consumers found it hard to decide whether they wanted one, but
that was until The Mental Tug-of-War game. At the SXSW ’14, using EEG headset technology, Subway put
the mental powers of people against one another, and made them think on nothing but Flatizza.
OWN A PIECE OF ART - GIVE A PIECE OF SIGHT
Portraid is an art-aided charity project, aimed at
alleviating the wide-spread eye cataract problem amongst the artisans of Morocco. A well known
photographer - Thomas Rusch, takes portraits of the people suffering from a medical condition.
People buy the pieces of art and in effect donate directly to the person in the picture.
D&AD / NYF / Webby / Clio Health
Some fun stuff to keep my skills in shape.
SÖLDEN - A PLACE TOO GOOD TO BE BAD
Sölden was one of the filming locations for the latest James
Bond movie "Spectre". The brief was to use this fact to promote Sölden as an exciting ski resort
location. We came up with a series of James Bond spoofs under the campaign idea: Sölden... And
Action!
STYLIGHT - FASHION MAG HIJACK
Stylight together with Shazam turns a fashion magazine into
innovative shopping experience. In real time, customers could scan the page and make a purchase.
Simple, fast and seamless. The result: More than 20,000 scans in total, with an average conversion
rate of 38%.
LIA / Eurobest / Deutscher Digital Award / RedDot
THE ONE SHOW - BE THE ONE
The first task was to create a bright and eye-catchy communication for
the Young Ones.
It was imperative that the campaign had to be highly flexible as it had to be used in every aspect:
banners, social media posts, posters, emailers, etc.
The second: We had to craft two briefs for the award show. We decided on Gender Equality for the
social brief, as it was the talk of the day, and LEGO for the client brief.
WWF THERMOCHROMIC PRINTS
WWF Print Illustrations inspired from Traditional African masks made from
thermochromic paint. If the room gets too cold, animal on the print dissapears, leaving a message
from WWF: "The optimal temperature for achieving the highest productivity level is 22 Celcius.
Please adjust the air conditioning in your office and help us save endangered species
worldwide."
WWF THERMOCHROMIC PRINTS
WWF Print Illustrations inspired from Traditional African masks made from thermochromic paint. If the room gets too cold, animal on the print dissapears, leaving a message from WWF: "The optimal temperature for achieving the highest productivity level is 22 Celcius. Please adjust the air conditioning in your office and help us save endangered species worldwide."
Some fun stuff to keep myself in shape.
SÖLDEN - A PLACE TOO GOOD TO BE BAD
Sölden was one of the filming locations for the latest James
Bond movie "Spectre". The brief was to use this fact to promote Sölden as an exciting ski resort
location. We came up with a series of James Bond spoofs under the campaign idea: Sölden... And
Action!